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Certificate Program in Digital Marketing


Marketing Concepts

Marketing Concepts
What is marketing?

4P Marketing Matrix

What is Digital Marketing?

Difference between Traditional Marketing and Digital Marketing

Why a Business needs a Digital Marketing?

Importance of Digital Marketing


About Google

About Google
What do you know about Google?

Google Amazing facts

Types of Search Engine

Understanding Google SERP

Google Crawler Functionality

Google Indexing

Google Ranking Proc


Web Introduction

What is Internet?

How to register for Domain?

Hosting Server

Buying Domain and Hosting

Website / Portfolio / Blog / Ecommerce website difference

WordPress - Content Management System

Setting up website / blog

Different plugin

Tools for Image and Banner design

Google Analytics Setup and Introduction

Search Console Setup and Introduction


SEO

What is SEO?

Introduction & Clearing Myths about SEO

How to do SEO Audit & Website Health Check Up?


On Page

Keyword Research

Website Content

URL

Directory Structure

Image Optimization

Link Optimization

Navigation

Footer

Menu Structure

Heading

301 Redirect

302 Redirect

404 Error Handling

Website Structure

Robots.txt


SMO

Introduction to Social Media Marketing

Social Brand Building Document

Facebook Business Page Setup

Facebook Marketing Strategy

Facebook Paid Marketing Strategy

Twitter Page Creation

Twitter Marketing Strategy

Twitter Paid Marketing

YouTube Marketing

Content & Influencer Marketing

Case studies, Best SMO Integrated Practices & Tips

Performance Projections & Project Costing

How to utilize Social Platforms to build your impressive brand


SEM

Introductions & Clearing Myths about SEM/PPC

AdWords Structure

Landing Page Design

Add Extension

Bidding Strategy

A/B Testing for Ads

A/B Testing for Landing Page

Ad Optimization

Dynamic Ads

Keyword Research

Google Search Campaign Setup

Google Display Campaign Setup

Remarketing

For Startups & E-commerce Websites to improve ROI Faster

Best Optimization Practices

Payment Method CPC, CPM

Reporting

Connection with Google Analytics

Case studies & Tips


Online Reputation Management

What is ORM?

How to Monitor Online Reputation?

Content Strategy for ORM.

How to develop a positive branding.

How to tackle negative search result

Live Case Studies on Online Reputation Management

Mobile App Store Optimization

App Store optimization basics

Google Play Store

Understanding Keyword optimization

Mobile App competition analysis

Understanding Google Play Store Search Algorithms

Role of Localization in ASO


Email Marketing

What is Email Marketing?

Email Marketing Strategy

Design Email Campaign

Execution & Costing

Case Studies

Earning using Email Marketing


Off Page

What is Off page?

Importance of Link Building

PageRank Algorithm

No Follow / Do Follow Links

Backlink Tools

Submission and Tracking

Link Building

Strategy & Best Off Page practice

Link Building Techniques


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